CREATING YOUR AVATAR & CRAFTING 3 POSTS
Today we're going to talk more about POSTING to SOCIAL MEDIA 😍 I realize this doesn't come easy to new coaches....so I want to equip you guys with the tools to help you do this with class!! With purpose!!
Today you're going to watch both of these videos and then I want you to do a couple things!!
1. WHO are you targeting? Write down some bulletpoints about the type of person you want to help! Hint hint, this person is kinda like you...a lot like where you were before finding Beachbody. For example: I'm looking for a mom in her 30's, loves coffee & wine, loves to read, travel, values comfort over fashion, low maintenance, loves good/fun/creative food, believes she was created to impact the lives of other people, maybe feeling a little out of shape after having kids, loves feeling strong, was maybe an athlete in high school or college etc....you get the idea!!
This is the person you'll speak to when you're writing your posts. This is your "avatar".
2. Draft up 3 posts.....they don't have to be long!! One to entertain, one that educates or shares a tip and one that inspires! Everything we share/post should be to add value to people....to share who we are, what we've overcome and how we overcame it. Show your personality...your quirks...the funny/painful/entertaining parts of your life. Doing this helps people RELATE to you! This second video has some great tips about infusing your story into your posts!!
Send the drafts to your upline and ask for feedback if you need it before posting! Then post one a day over the next few days.
(please note: this is an older video so her advice to post 3-5 times a day isn't quite as accurate NOW...just focus on posting 1-2x right now and using "stories".)
- Watch the 2 videos
- Figure out your AVATAR
- Draft up your 3 posts
- Send all of them to your upline