If you didn't read our bios, in a previous occupation I actually used to work as a golf professional. No, I didn't play on the PGA Tour. I worked at a club, ran golf tournaments, sold merchandise, gave golf lessons and every once in awhile I got to play! People always would tell me how jealous they were of my job, to which I would usually just agree because that was easier. Easier than saying I work ridiculously long hours, never get a weekend off, get paid a shade above minimum wage, and had 300+ "bosses" called members that all wanted something different. But I digress...
This post isn't about my life as a golf pro so much. I got to thinking the other day after listening to someone else talk about selling nutritional products. They made the comment that nutritional products and health products are much easier to sell to the healthy! People that are familiar with things like probiotics, gut health, adaptogens, etc. That kind of sucks if you think about it. The healthy people already do a pretty good job of taking care of themselves so why should they invest more into their health.
That got me thinking about my days as a golf pro and how a similar analogy also rang true. It was much easier to sell golf lessons and golf equipment to the more advanced golfers. Four hundred dollars for a new driver, no problem. Five hundred dollars for golf lessons, sure!
You can pretty much change this analogy into anything else.
I also used to be a craft beer nerd too. Your average Joe wouldn't likely spend $10-20 for a bottle of beer but I didn't blink an eye at that. Why??? I saw the value in the beer!
The golfer sees the value in the lessons. The healthy person sees the value in nutritional products.
It all comes down to value... whatever you value that is where you will spend your resources! Since we live in the health world this is a tough predicament to be in and actually quite frustrating. There is nothing more that I would want to do then help people that are morbidly obese lose 100+ pounds. To actually save their lives of people that are in a downward spiral.
What does it take to help a person like that though? It takes that person seeing value in investing in his/her health! Unfortunately it usually takes a rock bottom moment for a person like that make a change. Maybe it is a diabetes diagnosis or a heart attack. When you take away health, it becomes a lot more valuable and you will be more apt work pretty hard to get it back.
I know we help a lot of people begin to believe in themselves again and reach a lot of their goals, which is amazing! We won't stop doing that! My hope and prayer is is that just one person will read this and think that their health needs to be valued more! That they are willing to make the investment with their time and money to turn their life around. That obesity and disease doesn't have to be the trajectory that their life is on.
If that's you, we would love to hear from you. I know that first step and asking for help can be one of the hardest. Know that we will meet you where you are at and will be by your side through the whole process.
The Cook & The Coach
Healthy is a LIFESTYLE.