That got me thinking about my days as a golf pro and how a similar analogy also rang true. It was much easier to sell golf lessons and golf equipment to the more advanced golfers. Four hundred dollars for a new driver, no problem. Five hundred dollars for golf lessons, sure!
You can pretty much change this analogy into anything else.
I also used to be a craft beer nerd too. Your average Joe wouldn't likely spend $10-20 for a bottle of beer but I didn't blink an eye at that. Why??? I saw the value in the beer!
What does it take to help a person like that though? It takes that person seeing value in investing in his/her health! Unfortunately it usually takes a rock bottom moment for a person like that make a change. Maybe it is a diabetes diagnosis or a heart attack. When you take away health, it becomes a lot more valuable and you will be more apt work pretty hard to get it back.
I know we help a lot of people begin to believe in themselves again and reach a lot of their goals, which is amazing! We won't stop doing that! My hope and prayer is is that just one person will read this and think that their health needs to be valued more! That they are willing to make the investment with their time and money to turn their life around. That obesity and disease doesn't have to be the trajectory that their life is on.
If that's you, we would love to hear from you. I know that first step and asking for help can be one of the hardest. Know that we will meet you where you are at and will be by your side through the whole process.